Ready, Fire! Then Aim Later

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“Ready. Aim. Fire!”

We’ve all known this phrase growing up and hearing it in war movies, tv shows, and so on, but in the entrepreneur world, this phrase needs a slight adjustment.

I learned many years ago that if you want to be a man of action, you must abide by this tweaked version.

Let’s look at the two of them next to each other and see which one promotes immediate action-


The original version- “Ready. Aim. Fire!”

The tweaked version- “Ready, Fire! Then Aim later.


Why should you use the tweaked version if you’re an entrepreneur?

How many people have you met that constantly talk about doing something, but never seem to take real action on their plans? I meet them all the time.

I’ve seen people work on business plans for years and never took any action to build their business.

Everyone has great “million dollar” ideas, but ideas alone won’t put food on the table.

Train yourself to take decisive action. Train yourself to execute your ideas.


Once you take those first important steps to creating a good website, and building your online presence, your confidence level will reach new heights as you begin to see your business taking shape in front of your very own eyes.

In the book The Art of the Start, written by Guy Kawasaki, a key figure in putting the original Apple Macintoch on the map, said “No one  ever made a fortune planning for gold.” Get it?

You don’t plan for gold, you pan for gold.

Your plan doesn’t have to be perfect, the main idea is enough to start.

In other words, stop typing up your business plan, roll up your sleeves and get to work. Whatever you can do right now to build your business, do it. Take action NOW.

That’s the pep talk on “Ready and Fire.” Let’s talk about “Aim.”

Once you’ve built up a skeletal business, the first version or your business, you can constantly “aim” (tweak and change things) as you go.

If you’ve opened up a restaurant, you can try adding new things on the menu, or eliminate items that aren’t so popular or doesn’t differentiate your business from other nearby competitors.

If you’ve built up a business website or blog, you can constantly add new articles, products, or services, and even change your site design and logo from time to time, as your business and traffic grows. start off as a giant online bookstore. was a search directory. Amway began selling a few soap and cleaning products. McDonalds started off as a hot dog stand. These companies are constantly evolving and changing to meet the demands of their clientele.

So, by having a basic rough idea of your business plan, you have enough to take action today.

Do it TODAY! If not, someone else may come out with same idea and be way ahead of you by the time you finally get motivated enough to take action.

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