I am SHOCKED, I tell you, SHOCKED at how many business owners, independent sales reps, and self employed people who work from home, that don’t build an email list of their past, current, and potential clients.
This is the most important, easiest, and cheapest, way to continually build your monthly pipeline of prospects or clients and to market and grow your company or brand- because it’s FREE!
SHOCKED, I tell you!!!
It’s free, so why not take advantage of it?
When people sign up for your email list, they are agreeing to receive your email updates, tips, specials, discounts, and more.
They’re basically saying “I want to receive your SPAM.”
Have you ever purposely signed up for a websites email list and every time (or most of the time) they send you an email, you open it? You might have a lot of actual spam being sent to you that loads up your inbox, but every time “that” company sends you an email, you read it.
Why? Because you went out of your way to sign up for their emails. All the other spam in your inbox are being sent unsolicited.
The founder of Walmart, Sam Walton, didn’t care about the customers who came in one time and spent hundreds of dollars. He cared about the clients that spent $10 at a time and kept returning to his stores. Those were customers for life!
That’s the same way you should approach your business- to keep in constant touch with your past, current, and future clients.
The marketing gurus will tell you that you need to get in front of the majority of people 9 times before they decide to try or buy your product or service.
For example. You know how you get that mailer from the local pizza restaurant (like Dominos, Pizza Hut, Telepizza, or the new local Italian restaurant down the street, etc…), and month after month you throw it away?
Then there comes that night where you get home from school or work and you are just beat tired and too lazy to cook, shop for groceries, or hit the local restaurant scene. What do you do? You search for one of those local mailers that you get every month with special offers and discounts.
This happens to me all the time. I get that Domino’s Pizza colorful flyer every month and sure enough every time I call, as soon they answer the phone, first thing they do is ask for my address and as soon as they punch it in, they ask “Same order as last time?” It’s in their system. Done. Painless. Hot fresh pizza, coke, and dessert at my doorstep in 30 minutes or less.
But it wouldn’t be that easy if I didn’t constantly receive their “reminder” that hot fresh delicious pizza is ready and waiting right around the corner and all I have to do is pick up the phone and dial.
The same thing applies to email marketing, only it’s FREE to email your month specials, tips, and discounts to keep your clients in the loop. It won’t cost you hundreds or thousands of dollars each month to print out flyers like it does for Dominos Pizza or your local businesses.
YOU and YOUR COMPANY need to be the FIRST person/thing they think of the moment they decide to try or buy the product or service that you offer.
I cannot emphasize enough the importance of email marketing. Sure, you’ll get a percentage of people that won’t open up your weekly/monthly emails, but from the people that do open it and read it, a certain percentage of them will go for your offer. It’s just the law of percentages.
It doesn’t matter if you’re the local pizza restaurant, a hair dresser, a mortgage broker, a masseuse, a real estate agent, a blogger, a wedding planner, a photographer, a dog walker, whatever….
Look at Groupon. They are a billion dollar email marketing company.
They have lists with millions of subscribers that want their email discounts from local businesses.
YOU MUST BUILD A LIST! PERIOD!
What’s the best way to build my email list?
Hands down, the BEST and most respected email list building and auto responder company is Aweber.com.
These guys know what it takes for any person and or business to be successful in growing their brand. They offer tools that they know will make your company successful.
I have been with them since 2003 and I don’t think that I will ever leave.
They have easy step by step directions on how you can set up your lists. They walk you by the hand and help you build sign up forms by choosing from ready made templates they offer. There are also video tutorials to give you a visual that will help you through any process as well as phone support.
These guys are amazing.
My lists are EXTREMELY valuable.
Why? Ok, let’s say for whatever reason I decide that I want to sell one of my businesses/websites or I just decide to stop what I’m doing and head off to a beach community to relax for a few weeks, months, or years.
Then one day, I get that itch to jump right back into the business world. The moment I start up a new website or company, the first place that I can market to are the lists of thousands of people/clients/prospects who had received my past email specials and offers and know the quality of what I offered in the past.
Those people will already know me, my personality, and the quality of my products or services from the past and they will be the first customers in line to see what I have to offer now. And if they are satisfied with my new product or service, I can easily send them a follow up email asking them to spread the word, and so on, and so on, and so on….
Does it cost? How does AWeber work?
Yes, it does cost and it will be one of the best tiny investments that you or company will make.
The way it works is that you pay a monthly fee ($19/month for up to 500 people on your list, $30/month for up to 5,000 people, and so on…)
For this price you can create multiple lists for many different websites all for one monthly price. Some lists might have a couple of dozen subscribers and other websites you have may be getting more traffic and your subscriber list for one of those websites might be 20,000. Either way, one monthly price and you can manage all the lists in one convenient control panel.
This was a genius idea. Thank God for it!
Basically, you can create email messages to be sent out in a certain sequence that you choose for every subscriber that signs up for your list.
Let’s say you write 10 follow up emails that offer tips or discounts for whoever signs up on your list. You can schedule those emails apart any certain number of days apart from each other.
A person signs up and get the first email instantly, then next week another email with a special comes out automatically, then the following week, and so on.
Everyone who signs up will get those same emails in the sequence you pre-set (and can change any time you want).
Is this making sense?
You can preload as many future emails for your email subscribers to receive. Add more messages or eliminate ones you don’t want to send anymore, any time you wish.
This way your customers are always engaged with you or your company, even while you may be far away on a beach with no internet connection for a long time!
There are way more benefits so using Aweber that you’ll just have to see what they else offer for yourself.
There is no contract either so you can stop anytime you want.
If you’re serious about growing your business, this company is a MUST!
Get serious right now and try them for the first month for $1.
Yes. You read that right. You can try them out for 1 month, for $1. Click the link below to get started.
To your success!
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